Genex Tower Belgrade, often called the Western City Gate, is an impressive skyscraper. Many architecture and photography lovers consider it a must-see landmark. But it’s not just about the views.
While researching this brutalist beauty, I stumbled upon some fascinating theories linking it to occult and mythological interpretations. To make the most of your visit, staying nearby is a great idea. I’ve found some fantastic Airbnbs right by the Genex Tower. I’ll share more details about them later, but first, let’s dive in.
Historical Background
Genex Tower, the Western City Gate or Zapadna Kapija Beograda, lies in the Novi Beograd district of Belgrade, the capital of Serbia. The building is from 1977, and its designer is Mihajlo Mitrović.
A review of the architect’s archive and previous works reveals only one church project — the Church of Saint Basil of Ostrog, completed in 2001 and still actively used today. Genex Tower has 30 floors and stands 115 meters tall. The Genex Tower is situated on Narodnih heroja Street (41–43) within the numbering system of New Belgrade’s urban blocks — specifically in Block 33.
The building is still in use by citizens. Well, one of its parts. The Genex company formerly used the smaller commercial office tower, but it is now mostly empty.
At the top, we see a revolving restaurant that, according to some sources, was never operational.
These details are widely available across numerous online sources. Authorities officially designated the building as a cultural monument in 2021.
However, according to its Wikipedia entry, the story took a more controversial turn when it was purchased by Aleksandar Kajmaković, known as Aca Bosanac. He is supposed to be connected to major criminal clans in Serbia. The residential side of the tower continues to be home to many tenants, and it comes without big advertisements on both sides.
First Impressions
I visited the site on August 1, 2024, one of the hottest days of the year, by which time part of the building had already been purchased by Aleksandar Kajmaković.
From afar, the tower appears almost charming and magnificent. But as you move closer, more graffiti comes into view — something common in other nearby blocks too — along with a subtle feeling that something about the place is missing. First part of the blocks around Sava Center gives you the impression that things are great and that there are really people of the middle class living inside those brutalist walls.
Unfortunately, this impression disappears when standing in front of the Genex Tower. Or better to say, behind it. The front part looks quite preserved. The other side of the building, however, is littered with trash, and the fountain and flooring are in a state of decay. In some of my photos, you can also spot ongoing construction work.
The building appears neglected and gives the impression that illicit activities, such as drug dealing, might be taking place there. But the only people I saw were some construction workers and one resident sitting in front of the tower from the other (“front”) side.
My favorite moment was encountering a local ‘model’ — a black cat — in front of the Pink Floyd mural. Looking up at the tall building, you can see one of those massive fabric advertising walls slowly descending like a curtain. It almost feels as if a brutalist theatre is unfolding before your eyes.
Architectural Features & Photography Tips
When talking about murals, Genex Tower Belgrade is actually home to one of the first murals in Belgrade. Painted by Lazar Vujaklija, the mural greets visitors as they enter the building. Another notable artwork is the sculpture Bird by Miloš Šobajić.
If you want to photograph this towering structure with the front side fully lit, it’s best to come early in the morning or before noon on a sunny day. If you miss that window, you’ll end up with shadows — just like I did.
Occult theories about the Western City Gate
While researching Genex Tower in Belgrade, I came across some interesting information. One blog in particular pointed me to other sources discussing possible connections between the tower and mystical states of being.
The author interprets the tower as a symbolic mystical object connected to the Egyptian term Zep Tepi, which means “The first time”. This time represents the golden age of creation. The author states that terms like Zepter, Genex, or West (západ) or the 33rd block have secret esoteric meaning or freemason connotations.
The tower is connected with
- Egyptian God Aker (two lions facing each other with backs – symbol of horizon and transformation)
- Number 33 (freemasonry)
- Symbolism of number 8 (infinity, octagon, tarot)
- Hermes/Thoth/Mercury
- Orion, Sirius, or the star gates
- Alchemy and the golden age
- Conspiracy theories dealing with elite circles, Tito, and Freemasons.
The author of the occult method of interpreting structures works with so-called synchromysticism. It is a practice rooted in apophenia — the human tendency to see patterns and meaning in randomness. You can see it as a way of finding hidden meaning in seemingly random things — symbols, names, numbers, logos, advertisements, and events. The author himself sometimes admits that some of his interpretations may be far-fetched.
I’m giving you this info, but interpret it however you like.
Genex Tower in popular culture
Genex Tower in Belgrade is quite popular. I thought it would be interesting to see how it is portrayed in popular media and in the works of other people, especially artists.
My findings include:
- Serbian artist Konstrakta referenced Genex Tower in her song “NOBL+”, part of her trilogy “Triptych.”
- The Genex Tower was featured on the catalog cover for the exhibition Toward a Concrete Utopia: Architecture in Yugoslavia, 1948–1980 at the Museum of Modern Art (MoMA) in New York City (2018–2019).
- There is a documentary‑style photographic project titled The Tower that focuses on Genex Tower as a brutalist icon. The project explores its history and stories, showing its visual and cultural resonance.
Visiting Tips & Nearby Spots
You can reach the building from the main train station in Novi Beograd (which was my case). But it is a long walk and do it only if you have plenty of time (preferably the whole day). I managed to see all the important brutalist blocks in this area within 6 hours.
Genex Tower is easily reached by several bus lines from central Belgrade. For example, bus 65 from Zeleni Venac to the “Uprava Tsarine” stop. Taxis are also a convenient option from the airport or the city center.
Interior Access: The interior — including the panoramic restaurant and skybridge — is generally closed to the public. There are no official tickets or visiting hours.
Just a short ride or walk from the tower is Mercator Center or the West 65 Mall, Church of the Holy Great Martyr Demetrius, and office building SIV 3.
Where to Stay
If you would like to experience Genex Tower in Belgrade from the inside as a resident, there is an easier option. Instead of trying to sneak in like a mischievous visitor, you can stay in one of the apartments available on Airbnb.
Many of them have a minimum of a 2-night stay. The average price is around 75 EUR for one person per night (March 2026).
Genex SPA – Iconic Tower Top Suite with Spa
Highly rated apartment offers exceptional views and a unique stay right inside the building you’re visiting. The space features a mini spa with a sauna and hot tub. Excellent reviews highlight the smooth check-in and overall experience, making it ideal for travelers who want an unforgettable, photographer-friendly base.
Really the Best View of Belgrade! Spectacular Panorama apartment
Spacious 1-bedroom apartment on the 30th floor boasts arguably the best skyline view in Belgrade. Perfect for early morning or golden hour photography. Modern décor, ample living space, and proximity to cafes and transport links make it a great choice for photographers and urban explorers who want a comfortable, scenic base in New Belgrade.
Genex Gate – Cozy & Convenient in New Belgrade
It’s ideal for travelers who want a quiet, functional base near the action: the fully equipped kitchen, free parking, and thoughtful host reviews make it great for short or longer stays.
Relaxing Retreat with Jacuzzi & Workspace
A cozy suite in New Belgrade features a Jacuzzi hot tub, fast Wi-Fi, and a separate workspace, making it suitable for both leisure and business travelers. With multiple bedrooms, it’s also a solid pick for small groups or families.
A Brutalist Icon That Divides Opinion
Genex isn’t polished, romantic, or conventionally beautiful. Its design language still provokes strong reactions today. It refuses to be ignored. Concrete monster or a masterpiece? Standing beneath it, watching the fabric billboard descend like a theatrical curtain or spotting unexpected details in its raw geometry, it becomes clear why the building sparks debate.
Sources:
- https://dscanner.blogspot.com/2009/03/zep-tepi-lol.html
- https://structurae.net/en/structures/genex-tower?
- https://en.wikipedia.org/wiki/Western_City_Gate
- https://www.airbnb.com/
- https://beinbelgrade.com/genex-tower-belgrade-brutalism/
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